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Should Price Equal Value?
Price is a number. Value is the outcome of a relationship. My first book, The Commonsense Entrepreneur, has made the difference between a lifetime of struggle and successful entrepreneurship for more...
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10,172 Words of Free Marketing Advice About Marketing Free
Since going live in September of 2013 this has become my most popular post ever, by a wide margin. I’m updating it in May of 2015 and will give it a polish every quarter or so. If you think the blog...
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Marketing Strategy: No Budget? No Time? The One Thing I Would Do Is . . .
. . . blog. If I had to choose one marketing strategy to fit into an incredibly busy life and didn’t cost a penny, it would be my blog. This blog automatically feeds every post to Facebook, Twitter,...
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Free: Here, There . . . Everywhere?
How much free is good for your marketing? I’ve written bunches about using “free” as a marketing tool. Generosity is your greatest marketing tool. Don’t use it sparingly; spread it around like manure...
View ArticleAn Offer You Can’t Refuse
Special edition post; I’ll keep it brief and direct. Get a free digital copy of A Long, Hard Look at Story Cartel. Write a review, and you’re entered to win a print copy. More importantly (to me)...
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Story Cartel Promotion Process Details
Last week I shared some details about setting up my promotion at Story Cartel. I’d like us all to see what an author gets for a $25 investment (which, if I recall correctly, includes Story Cartel...
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Story Cartel Home Stretch
The free downloads closed last week, with a total of 23 copies downloaded. 9 of those happened before I even started promoting it. These are clearly Story Cartel regulars who grabbed the book. One of...
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Learn to Love Marketing, or Give Your Books Away (or Both)
Almost every author I talk to wishes someone else would sell their books for them. The few exceptions are those who, by nature or training, enjoy marketing their books. They’ve learned enough to have a...
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If Your Goal is to Sell Books . . .
. . . change it. If you write nonfiction, your goal is to build your business using your book as an elegant, even extravagant, $4 business card to give to prospects. If you write fiction, your goal is...
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Free is Not a Price and Hope is Not a Business Plan
Prepare for a long rambling rant with overtones of self-analysis. I have written before about using free as a strategy, not a price. Please, make business decisions based on evidence, a plan, not...
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Free: How’s That Working for Ya?
Just fine, thank you very much. Best Beloved finally had time to put on her accountant hat this week and gave me numbers about book sales this year. The numbers themselves are small. It’s sad, but I’ll...
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Should Price Equal Value?
Price is a number. Value is the outcome of a relationship. My first book, The Commonsense Entrepreneur, has made the difference between a lifetime of struggle and successful entrepreneurship for more...
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